Roy Chua, Founder and Principal at AvidThink


Roy Chua is Founder and Principal at AvidThink, an independent research and advisory service formed in 2018 out of SDxCentral's research group. Prior to co-founding SDxCentral and running its research and product teams, Roy was a management consultant working with both Fortune 500 and startup technology companies on go-to-market and product consulting.

As an early proponent of the software-defined infrastructure movement, Roy is a frequent speaker at technology events in the telco and cloud space and a regular contributor to leading online publications. A graduate of UC Berkeley's electrical engineering and computer science program and MIT's Sloan School of Business, Roy has 20+ years of experience in telco and enterprise cloud computing, networking and security, including founding several Silicon Valley startups.